Site offering content or services charges a subscription fee for access to some

Site offering content or services charges a

This preview shows page 34 - 36 out of 38 pages.

Site offering content or services charges a subscription fee for access to some or all of its offerings on an ongoing basis Free/Freemium revenue model: Firms offer basic services for free whilst charging extra for full services (See every MMO ever) Transaction fee revenue model: Company receives a fee for enabling or executing a transaction. Ex Ebay takes a small portion of every sale Affiliate revenue model: Send users to other web sites for a referral fee or percentage of revenue from sales Social Shopping: Swap shopping ideas with friends. Ex Facebook's like button Wisdom of crowds: Large numbers of people can make better decisions about products than one person or a small committee of experts Crowdsourcing: obtain information or input into a particular task or project by enlisting the services of a number of people, either paid or unpaid using the internet. Ex: Google will pay you 1 million dollars to hack them Prediction markets: Peer to peer betting markets where participants make bets on outcomes. Long tail marketing: Using digital marketing methods like search engines, data mining, targeted email etc Behavioral targeting: Tracking clickstream of users on thousands of web sites for the purpose of understanding their interests and intentions Marketing Formats Digitally Search engine Display ads Videos Classifieds Rich media Lead generation Sponsorships Email Social Graph: Mapping users online relationships with one another. Electronic Data interchange: enables the computer to computer exchange between two organizations of standard transactions such as invoices, bills of lading, shipment schedules, or purchase orders Private Industrial Networks: Consists of a large firm using a secure website to link with suppliers and other key business partners Private Exchange: Another word for private industrial networks
Image of page 34
Net marketplaces: Called E hubs, provide a single digital marketplace based on internet technology for many different buyers and sellers. Direct goods: goods used in production processes. Metal for car etc Indirect goods: Goods not directly involved in production process. Pens, paper, etc Exchanges: Independently owned third party net marketplaces that connect thousands of suppliers and buyers for spot purchasing. 10.3 The mobile digital platform and mobile e commerce Location Based Services: Include geosocial services, geo advertising, and geo information services Geosocial Service: Tells you where your friends are meeting Geo Advertising services: Can tell you where to find the nearest restaurant Geoinformation services: Can tell you the price of a house you are looking at or about special museum exhibits 10.4 Building an ecommerce presence Co location Agreement: Your firm purchases or leases a web server but locates the server in the vendor's physical location ITM 100 11.4 Intelligent Techniques Knowledge Discovery: Neural networks and data mining can discover underlying patterns, categories, and behaviors in large datasets that could not be discovered by managers or experience Artificial Intelligence:
Image of page 35
Image of page 36

You've reached the end of your free preview.

Want to read all 38 pages?

  • Fall '12
  • AlecCram

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture