Site offering content or services charges a

Site offering content or services charges a subscription fee for
access to some or all of its offerings on an ongoing basis
Free/Freemium revenue model: Firms offer basic services for free whilst charging extra for full
services (See every MMO ever)
Transaction fee revenue model: Company receives a fee for enabling or executing a
transaction. Ex Ebay takes a small portion of every sale
Affiliate revenue model: Send users to other web sites for a referral fee or percentage of
revenue from sales
Social Shopping: Swap shopping ideas with friends. Ex Facebook's like button
Wisdom of crowds: Large numbers of people can make better decisions about products than
one person or a small committee of experts
Crowdsourcing: obtain information or input into a particular task or project by enlisting the
services of a number of people, either paid or unpaid using the internet. Ex: Google will pay you
1 million dollars to hack them
Prediction markets: Peer to peer betting markets where participants make bets on outcomes.
Long tail marketing: Using digital marketing methods like search engines, data mining,
targeted email etc
Behavioral targeting: Tracking clickstream of users on thousands of web sites for the purpose
of understanding their interests and intentions
Marketing Formats Digitally

Search engine

Display ads

Videos

Classifieds

Rich media

Lead generation

Sponsorships

Email
Social Graph: Mapping users online relationships with one another.
Electronic Data interchange: enables the computer to computer exchange between two
organizations of standard transactions such as invoices, bills of lading, shipment schedules, or
purchase orders
Private Industrial Networks: Consists of a large firm using a secure website to link with
suppliers and other key business partners
Private Exchange: Another word for private industrial networks

Net marketplaces: Called E hubs, provide a single digital marketplace based on internet
technology for many different buyers and sellers.
Direct goods: goods used in production processes. Metal for car etc
Indirect goods: Goods not directly involved in production process. Pens, paper, etc
Exchanges: Independently owned third party net marketplaces that connect thousands of
suppliers and buyers for spot purchasing.
10.3 The mobile digital platform and mobile e commerce
Location Based Services: Include geosocial services, geo advertising, and geo information
services
Geosocial Service: Tells you where your friends are meeting
Geo Advertising services: Can tell you where to find the nearest restaurant
Geoinformation services: Can tell you the price of a house you are looking at or about special
museum exhibits
10.4 Building an ecommerce presence
Co location Agreement: Your firm purchases or leases a web server but locates the server in
the vendor's physical location
ITM 100 11.4
Intelligent Techniques
Knowledge Discovery: Neural networks and data mining can discover underlying patterns,
categories, and behaviors in large datasets that could not be discovered by managers or
experience
Artificial Intelligence: