This covers development of public relations objective

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This covers development of Public relations objective, communication programme, content / message development, media co-ordination, impact / result monitoring etc. EXERCISE: The Facilitator may assign an organisation or, the group may be allow to choose the organisation of their interest. We suggested that the organisation may be of government owned type or public welfare type. In case the facilitator is assigning an organisation, case should be taken that group will enable to obtain all relevant information about the organisation. In case the group choose the organisation on their own it is essential to ensure that they have an access to information or possessing adequate information about the organisation by themselves. FACILITIES REQUIRED: In case the group prefer to go out for collecting information, vehicle facility is necessary.
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The Role of the Facilitator: It is essential to see that the spirit is alive throughout the programme and a competitive spirit is prevailing between groups.
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MEDIA RELATIONS For giving the participants a real life experience, a press meet session can be organised and the participants group may be asked to play the role of Public Relations Officer or the spokesperson of the organisation. Press reporters from leading journals or newspapers may be identified and invited for an interaction with the group and they expect to play the role of reporters & media persons. Some bureaucrats or senior government officers who normally face press reporters often like Secretaries to Government, Police commissioner's etc., may be invited as an observer. At the end of the press meet session, the observer as well as the press persons may be requested to provide feedback. FACILITIES REQUIRED: Presentation equipments and facilities to prepare charts, power point presentation, OHP slides etc. as requested by the participant group.
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ORGANISATIONAL IMAGE The participants group may be encouraged to go out and interact with the target group of the organisation or the stakeholders of the organisation in a friendly atmosphere to gather information, opinion, impression and desire etc. and they may be encourage to consolidate these information to arrive at a conclusions about the organisation image, prevailing and also the appropriate / favourable to the mission of the organisation. Facilities required : 1. Identity card 2. Vehicle facilities 3. A person to guide the geographical locations.
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Case developed for learning purpose and for classroom distribution only
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CASE PLASTIC - "DIOXIN " The Government came out with series of publicity that burning of plastic bags / disposable etc will emit " DIOXIN" , the chemical which may cause cancer and birth disabled children etc. and advising the public to refrain from using of plastic carry bags, etc and ask them to switch over to paper carry bags or cloth bags.
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