During the maturity stage, Google have to maintain thier idea and at the same time they have to find new ideas to make the existing user in the market loyal with their product since the sale during this stage will slow down. They also can use their new ideas to attract new user in the market to use their product.Lastly is the decline stage where at that time, the sales will be in the low level. The challenge that Google have to faced is whether they should stop the production of the product or they may continued but they may occur a lot of cost. So, Google have to make decision whether they want to maintain, harvest or drop the product.
4.Is there a limit to how big Google’s product portfolio can grow ? Explain.There is not limit for Google's product portfolio to grow as Google now is with a
5.Will Google be successful in markets where it does not dominate, such as social networks and app/entertainment stores? Why or why not ?
1.Matt Lynley.”Here Are the 17 Radical Ideas from Google’s Top Genius Conference That Could Change the World” , Business Insider February 11 ,2012, - conference-that-could-change-the-world-2012-2?op=1#ixzz21TPoojMs;Matt 2. Susan Wojcicki “The Eight Pillars of Innovation”, July 2011 http :// 3.Philip Kotler , Gary Armstrong “Principles of Marketing” 2013 , Chapter 9:New- Product Development and Product Life-Cycle Strategies 4.”World’s 50 most innovative companies”, Fast Company , March 2012 ,
- Spring '14
- Product life cycle management