Those benefits may be in the form of discounts rebates free products or other

Those benefits may be in the form of discounts

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customers. Those benefits may be in the form of discounts, rebates, free products, or other promotions. An effective customer loyalty program rewards customers who buy from a business on a regular basis, encouraging the customer to return frequently.” Retrieved from One indicator of a company's success is customer loyalty. They come back because they like the product or service they offer, the price or the service - or a combination of all these factors. To further encourage this loyalty, many establishments and companies create what we call loyalty card. One example back in Brazil is the loyalty card from Latam Airlines is the mix of Lan (Chilean company) and Tam (Brazilian company). “Being a member of oneworld offers LATAM passengers a range of flight options, prizes and benefits that go beyond the scope of any individual airline. oneworld has a global network of routes that cover more than 1,000 destinations in over 160 countries and more than 600 VIP lounges, plus many different benefits and privileges for the
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members of frequent flyer programs on all airlines.” Retrieved from It is not all the countries that have the required infrastructure for sales promotions because everything depends on the country’s infrastructure as general, but it also does not mean that there will be no promotions. “Infrastructure is general ly understood to be a critical factor in the economic well-being of a country, enabling private businesses and individuals to produce goods and services in a more efficient manner, although there is debate about the optimal amount of infrastructure investment. The remainder of this report focuses on the ways in which additional infrastructure investments affect economic output and employment” (Stupak, 2018). Basically, countries where there is no decent infrastructure for sales promotions work with what they have. Conclusion The reasons for taking a promotional action range from increasing sales volume to blocking competition. In addition, many business segments can use Sales Promotions through services to industries, reaching end consumers or even encouraging internal staff teams. There are some reasons for the rapid growth of promotions, especially in the consumer market. First, within
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