The fundamental research question from the survey was which businesses haveactually have heard of YouthBuild (Figure 2). From the 70 businesses thatresponded to the survey, only half of the businesses actually have heard ofYouthBuild Providence. This was an important data point for our firm to keep inmind for our client. If close to 50% of the businesses have not heard of YouthBuildthat is a large number of possible donors or corporate sponsors YouthBuild could bemissing out on.
RESEARCH CONTINUEDFor the businesses that did know about YouthBuild, the survey revealed a few keydata points. YouthBuild has an overwhelming good approval for the businesses thatwe surveyed. According to our survey, 97% of all respondents believed thatYouthBuild made a positive impact on the community. First, many of the businessesthat have previously heard about YouthBuild, heard of the non-‐profit predominantlyfrom “word of mouth” (53%), news stories (35%) , social media (20%) and other(2%). This tells us that there has not been a lot of news coverage that businesseshave attentively paid attention too. Our firm will look to place media in the correctplaces, that higher-‐level employees and CEOs will have a higher probability of payingattention too (look at secondary research for more information).From the businesses that have heard of YouthBuild, close to 2/3 of the respondentsdo not donate to YouthBuild Providence (figure 3). Yet, on the same note, thesebusinesses do donate to other non-‐profits ( see figure 4). 75% of the respondents dodonate to other non-‐profits. This raises the question for why do businesses donateto other non-‐profits and not YouthBuild Providence (see secondary research formore explanation on why)? In addition, according to our survey 54% of businessesthat do donate to YouthBuild currently do not get any notification of their donationefforts at work or denotation letters of appreciation. This is poor donor relations,and could lead to corporate sponsors pulling out of supporting YouthBuildProvidence.
RESEARCH CONTINUEDThe second part of our survey was only answered by the businesses that did notknow what YouthBuild Providence was beforehand. This part of the survey had aseries of ‘likart’ questions to answer for the businesses. Through this part of thesurvey, our firm found a couple of key data points. First, the logo of YouthBuild doesnot represent the mission statement. According to the survey, 26% of all thesebusinesses surveyed gave it a 3 or less on the ‘likart’ scale (with 5 being the best and1 being the worst). On the other hand, after reading the mission statement, 40% ofrespondents put a 4 or higher when being asked if their business would donate toYouthBuild Providence (figure 5). In addition, 65% of respondents put a 4 or higherwhen asked if they would recommend YouthBuild to others.
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