Business Information Systems reviews for chapters 9 10 11

Businesses retailing products and services directly

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  • quietplace1030
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30. Businesses retailing products and services directly via the Internet to individual consumers best describes: a. business-to-business electronic commerce. b. consumer-to-consumer electronic commerce. c. mobile commerce. d. business-to-consumer electronic commerce. Answer: d Difficulty: Easy Reference: p. 303 31. Consumers selling goods and services electronically to other consumers best describes: 32. A personalization technique used by many Web sites is the gathering of demographic information provided by the customer to provide: 33. Tools that record customer activities at Web sites and store them in a log for further analysis are called: 34. Tools that compare user behavior and interests to make purchasing recommendations to users are called: a. clickstream tracking tools. b. customer tracking tools. c. collaborative filtering tools. d. filtering tools. Answer: c Difficulty: Easy Reference: p. 305 35. Vlogs are: 36. What marketing tactic helped U.S. Cellular discover teenage concerns about minutes used for incoming calls?
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37. (Analysis) From your reading of the text, which strategy is an overarching focus for Stonyfield Farm: 38. (Analysis) What strategy was implemented by Stonyfield Farm’s use of blogs? a. Low-cost leadership b. Product differentiation c. Focus-on-market niche d. Strengthen customer and supplier intimacy Answer: d Difficulty: Medium Reference: p. 306 (Analysis in terms of categorize, differentiate)
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  • Spring '13
  • Merry
  • Systems Analysis, Systems Development Life Cycle, Knowledge engineering, Medium Reference

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