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It was very challenging to fill up the questionnaire

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It was very challenging to fill up the questionnaire as most of the populationcomes from rural back ground. As it was the rural area we were supposed toexplain each and every question of the questionnaire. Also many of them didnot show any interest in filling questionnaires.The study will help Solitaire Infosys to know the most popular way by whichthey are providing services and quality to the customers and to know variouscustomers perceptions. From the study we found that, the customers werehighly satisfied with the products and services of solitaire Infosys .but therewere highly satisfied with the products and service and staff solitaire Infosys. Itwas found that solitaire Infosys is having a good image in market.Statement of problemBy this study, researchers will comparatively investigate seller and buyermarket acceptability of licensed software. Solitaire Infosys is well established IT62
Company over last few years, but due to increase in competition it has becameessential to retain its customers, skilled employees, market strength and brandvalue. The study will enable the solitaire Infosys to understand the factors ofmarket acceptability of licensed software which actually helps to improve themarket acceptability towards licensed software. Thus they can plan for theirfuture plan of action or strategies and try to provide a good marketacceptability strategies and techniques to retain more customers.Research designTo design is to plan, that is, designing is a process of deliberate anticipationdirected towards bringing an expected situation under control. It is anarrangement of conditions for collection and analysis of data in a manner thataims to combine relevance to the research purpose with economy in procedure.All research involves the elements of observation, description and the analysisof what happens under certain circumstances. The present study is designed toknow the factors that help to retain customers in Solitaire Infosys. The researchstudy is a survey, as it has definite objectives, planning analysis andinterpretation of the data gathered, and skilful reporting of the findingsResearch typeThis research is descriptive in nature. Under descriptive research it will be acausal study that will be carried out to analyzed and interpret the responses ofthe various respondents surveyed in the internship program.Sampling method/techniquesThe sampling methods that have been adopted for the research is as follows:63
Sampling technique:A convenience sampling method has been used whereavailable customer is contacted. Among those who ever fell under criteria oflicensed software.Sample size:Sample size is considered to be the quantity of data that has beencollected for the study. Due to limitation of time and scope of the study thenumber of respondents from which the data is collected is 50. The sample sizecontains customer at various profiles viz. gender, age, occupation and annualincomeSample area: Sample area is considered to the location where the study hasbeen conducted. The location may comprise of certain boundaries which theresearcher would have been able to easily cover up for the study.

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Term
Spring
Professor
N/A
Tags
Advertising, Solitaire Infosys

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