After using the theories on value innovation described above to analyzing

After using the theories on value innovation

This preview shows page 7 - 9 out of 9 pages.

After using the theories on value innovation described above to analyzing Google Inc.’s innovations we found that the company has been successful by implementing value innovation strategy.
Image of page 7
8 References Andrew King & Baldjit Baatargtokh (2005) How useful is the theory of Disruption Innovation? MIT Sloan Management Rajesh Chandy, Jaideep Prabhu, Innovation Typologies, University of Cambridge Davenport, T (1991) Human Capital. Human Capital: What it is and why people invest it. San Francisco wiley Evans, Jr (1991), Creatifity in MS/OR: Creative thinking, a baseis for MS/OR problem solving. Interfaces, 21(5) Barwise and Meehan’s 2012 article, Innovation Beyond Blue Oceans in Market Leader, Issue Q4, pages 24-27 ASteiber, Annika, A corporate system for continuous innovation: the case of Google Inc.. European Journal of Innovation Management 16.2 Klie, Shannon, Google’s innovation imperative . Canadian HR reporter 23.16 Finkle, Todd A Entrepreneurship Therory and Pratice 07/2012, Volume 36, issue 4.
Image of page 8
9 Annika steiber and Sverker Alange (2011). A corporate system for continuous innovation: The case of google Inc., University of technology, Gothemburd, Sweden Kim and Mauborgne (2004) Value Innovation , Havard Business Review, volume 82, issue 7/8, page 172-180 Raynor, M E (2011), Disruptive theory as predictor of innovation success/failure . Strategy & Leadership, 39(4), 27-30 Clayton Christensen and Michael overdo (2000). Meeting the Challenge of Disruptive Change. Havard Business Review 78(2), 66-76 Clayton Christensen and Michael Wssel (2012) Surviving Disrution. Harvaerd Bisiness Review 90(12), 56-64
Image of page 9

You've reached the end of your free preview.

Want to read all 9 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture