Establish and operate independent broadcast stations

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establish and operate independent broadcast stations in the country. Today, Lagos State alone, the media capital of Nigeria, is a host to over 20 privately owned radio stations, over 15 privately owned TV stations and over 22 privately owned newspapers and magazine outfits.
MAC 412 MEDIA MANAGEMENT 216 3. Mixed ownership: This is the hybrid of total government ownership and complete private ownership. Some writers have also identified other forms of ownership such as: political parties and politicians ownership foreign or overseas ownership religious bodies ownership, etc. 3.2 Media Control 1. Ownership/editorial policy control Media are public service organisation and as such, come under several controls. One of such controls is ownership control. It is often said that “Who pays the piper dictates the tune”. Literary, this means that a piper must play the tune to satisfy the person who has hired him. Every news medium belongs to either an individual or group of individuals or an organisation or a government. Owners control their newspapers through the editorial policy. The editorial policy of a new medium is a broad based set of ideas normally or usually formulated before the take off of the medium especially the print medium and articulated on the first day of appearance under what is called mission statement. The editorial policy states the angle or point of view that will guide the newspaper news and features including its editorials, and ideas, desires, and interests it would protect and project. Advertisers’ control Advertising is one of the major sources of revenue for media organisations. As such advertisers exert some sort of control over what goes in the media. This is because he that pays the piper dictates the tune. With their financial power and influence, they do not only choose how their messages should be crafted, but also decide the page placement and the time to air their adverts in the broadcast media. Legal constraints Every society is governed by plethora of laws that guide human actions and activities. This is because it is believed that if every man and woman were free to do what he/she likes anywhere, anytime, there will be no more freedom as every man or woman would be concerned with his/her own protection from the other person. Governments everywhere thus, recognise Plato’s statement that “without law, man differs not at all from most ravage beasts.” To this
MAC 412 MODULE 5 217 effect, some set of laws are made to regulate the activities of the media in avoid the abuse of the industry by the bad eggs. Such laws include: 1. Defamation This law seeks the protection of citizens’ reputation. The law insists that words which are capable of staining the reputation another should not be uttered or published in the media. The law is anchored on the popular belief that good name is better than silver and gold.

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