manufacture rs former employees consumer mission statements procedural fairness

Manufacture rs former employees consumer mission

This preview shows page 16 - 19 out of 19 pages.

manufacture rs former employees consumer mission statements procedural fairness doctrines managers Question 19 A delivery gap potentially exists where: customer expectations
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are interpreted by service managers. managers misinterpret customers' expectations. customers misinterpret service provider's expectations. the customer directly interacts with the service provider. customers are empowered but service providers are not empowered. Question 20 A service is any tangible offering that involves a deed, performance, or effort that: cannot be physically possessed. is high priced. is supported by advertising and promotion. offers benefits but not costs. Ch. 11 Question 1 0 / 1 point Indicate the order in which the steps in the new product development process occur by placing a "1" in the space adjacent to the first step, a "2" in the space adjacent to the second step, etc. _____ (2) Concept Testing _____ (1) Idea Generation _____ (6) Evaluation of Results _____ (4) Market Testing _____ (3) Product Developme nt _____ (5) Product Launch Question 2 0 / 1 point Wonder Widgets is testing its new widget product in their research and development facility to determine whether the new widget is performing according to its design and satisfying the need for which it is intended. Wonder Widgets is conducting...
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Concept Testing Beta Testing Alpha Testing In-market Use Testing Question 3 0 / 1 point Consumers who tend to enjoy novelty and are often regarded as opinion leaders for particular product categories are called... Innovators Early Adopters Early Majority Late Majority Laggards Question 4 0 / 1 point At which stage in the product life cycle do sales typically peak? Decline Growth Maturity Introduction Question 5 0 / 1 point At which stage in the product life cycle are profits typically lowest? Decline Introduction Growth Maturity Question 6 0 / 1 point Laggards are most likely to initially purchase a product during which stage of its product life cycle? Introduction Growth Maturity Decline Question 7 0 / 1 point Early personal computers cost several thousand dollars, allowing competitors: to focus on creating demand for their brand. to promote alternative brands in that product category.
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to introduce lower-priced alternatives. to spend less on introductory advertising. Question 8 0 / 1 point The ________________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them. innovator laggard late majority early majority early adopter Question 9 0 / 1 point When McDonalds comes up with a new drink or entrée for its fast food stores, they often market it in a dozen or so of their outlets. When they do this, they are engaged in: pretesting product launch test marketing product development evaluation of results Question 10 0 / 1 point Which of the following was NOT a new-to the-world product or service when it was introduced? Wi-Fi. Mercedes mini-SUV. Microsoft's Window operating system. PalmPilot eBay
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