Case study any organization be it in any sector

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Case study Any organization, be it in any sector, petroleum, retail, pharmaceuticals, FMGC etc., may undergo a crisis situation anytime knowingly or unknowingly. It then becomes the responsibility of the organization to find out means and come out of the crisis. The Corporate Communication team in any organization takes up the responsibility of bringing out the organization from the crisis situation and retain a positive image in the eyes of the stakeholders and audience. A reputed PSU brand in the list of petroleum and natural gas sector and listed in the fortune 500 companies and in World’s Most Admired Company’, has gone through two critical crisis situation in the past few years, once in 2005 and again in 2009. This Fortune 500 Company faced a massive disaster in its offshore oil drilling rig. In 2005, the biggest offshore platform was hit by a vessel whereby a catastrophic fire engulfed the platform which was lost forever. In this tragedy 8 people lost their lives but around 355 were rescued by Offshore Vessel, Helicopters, Indian Navy and Coast Guards and brought ashore safely. The fire was triggered after a vessel collided with one of the four platforms and the platform was destroyed within a period of 2 hours of fire. The property loss faced by the organization is 300Million USD. In the accident one was the Multi Purpose Support Vessel (MPSV) that caught fire and later sunk on August 1, 2005, 12 Nautical miles from the coast. In order to control the further loss and hindrance to environment, the subsurface safety valves were closed [5-8]. The Corporate Communication department of the organization made an active participation during the mishap. It constantly kept in touch with the media and the families of the employees who lost their lives. Information and every minute update of the accident were sent to the media for its immediate release. The department on behalf of the organization made a public announcement regarding compensation to be paid to the family of the deceased. In order to maintain the reputation and image of the organization, Collectives from the accident zone have been asked not to take any action which may adversely affect the oil and gas production from the Offshore and thereby the national economy at this critical juncture. To avoid panic in the situation, helpline numbers of the onshore zone was immediately circulated through all media channels. The meeting of the then Petroleum minister with representatives of Officers and Employees Associations and discussions regarding follow up measures with CMD were effectively covered by the media and regular press releases came up till the situation was handled and panic was over. On getting information about the accidents the Communication team immediately contacted the control room to verify and obtain details of the accident. Thereafter a press brief was drafted and with approval of concerned Director or CMD shared with the media so as to keep them fully informed of the accident and to prevent any mis- reporting. Press conferences were organized at regular intervals where

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