Apple is known for its efficient costmanagement

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Apple is known for its efficient costmanagement. Despite of constant increase in HR, R&D , retail stores,and other overhead costs, Apple has managed to decrease persistently the operating costpercentage of total sales. Threats : The company faces the threat of imitation. In addition to the aggressive behaviors of competing firms.For instance Samsung . Although Apple's net income is more than that of Samsung Group, meaning Apple is earning more money each year than the whole Samsung Group. Samsung ships more units than apple. However, Apple faces its biggest threat as Samsung has slowly gained market share Because : While Apple focuses on design and user experience while outsourcing elements such as manufacturing, target marketing, research and product design. Samsung's business model has focused on vertically integrating supply chains and ramping up production volume. Samsung is present in dozens of markets, including flat panels, sensors, LED lights, batteries, gaming systems, cameras, TVs, appliances, cellphone carriers, tablets, smartphones, and even medical electronics. 3
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