When one user deletes the message from his/her inbox, it is deleted from the other user’s inbox, too. You can only direct message people who are following you. » Retweets (RTs): Twitter’s equivalent of a forward or ‘Me Too!’ or Facebook’s Like button. You can retweet by clicking a retweet button on a Twitter client, or you can copy and paste someone else’s tweet and post it from your account. Conventionally, Twitter users add “RT” to the beginning of the post and @Mention the user who originally made the tweet. Sometimes you’ll see “HT” instead, which means “hat tip” or “heard through.” » #Hashtags: Hashtags, which are a reference code on Twitter, are an all-around useful tool. Mostly, people use hashtags to talk about a topic or event. Since you can search by hashtag on Twitter and many other sites, you can find other people who are at the same event or are writing about the same topic. Help your residents find out what is going on in your community by ending your Tweets with #yourcommunityname. Hashtags can also be used to filter Tweets. For example, if you want to use Twitter to update your Facebook profile status, with certain Facebook apps, you can use #fb to just send those tweets to Facebook. » Lists: If you follow a lot of people, you can sort them into lists.
23 Appendix IV C. Tips and Best Practices » Engage your audience and communicate short, simple thoughts . Keep tweets between 120 and 130 characters and be to the point! Action words like “check” or “click” work well on Twitter. » Observe the “70-20-10” rule for tweets. Try to use 70% of your tweets to share information, resources, links, and news. Build connections between users by replying or engaging in conversation for 20% of your tweets. Try to only spend 10% of your tweets talking about your organization. » Tweet often! HubSpot, an online marketing company, states that people tweet 4.4 times per day on average. People who tweet between 10 and 50 times a day have the most followers, with 22 tweets being optimal for maximizing followers. The reason why is because tweets “decay” incredibly fast – 92% of all retweets and 97% of all replies occur within an hour of the original tweet. That said, try not to tweet all at once. It is more effective to spread your tweets out throughout a day. » Link back to your website! Since your tweet is very short, use Twitter to send followers a clincher that directs them back to your website. » Link to great resources! Links tend to be retweeted the most. Twitter accounts that offer useful and timely information are more popular. » Mention users by name to engage them in the conversation (using @ in front of their user name). » Credit your sources. Use “via” “RT” and “@” to mention where your link or tip came from. This helps build networks (and followers) on Twitter.
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- Spring '18
- Kevin Kane