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Ans d hard lo 3 pg 179 81 application 118 which of

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|Ans:D|Hard |LO: 3 |Pg. 179-81|Application|118. Which of the following is NOT likely to be included in a research proposal?A) how long the research will take.B) preliminary recommendations on how to solve the problem.C) information about what the research will cost.D) a description of what data will be collected.E) a description of how data will be collected.|Ans:B|Medium|LO: 3| Pg. 180|Definitional|119. A research proposalA) should be written by the marketing manager--not the researcher--since the manager knowswhat needs to be done.B) usually can't provide much information about how data will be collected, since it is hard to telluntil the research is started.C) might lead a marketing manager to decide that the proposed research will cost more than itis worth.D) is a plan developed during the problem definition stage of research.E) All of the above are true.|Ans:C|Easy|LO: 3|Pg. 180|Self-Test|120. Which of the following would be a source of primary data?A) U.S. Census Bureau reports.B) company records on sales, costs, and advertising.C) market tests.D) all of the above.
E) B and C only.|Ans:C|Easy|LO: 3| Pg. 180|Definitional|121. Which of the following would NOT be a source of primary data?A) The Wall Street JournalB) Market testsC) Focus groupsD) Observation studiesE) Surveys|Ans:A|Easy|LO: 3| Pg. 180|Definitional|122. "Qualitative research" involves:A) talks with the firm's own managers.B) questioning to obtain in-depth open-ended responses.C) "yes-no" questionnaires.D) studying secondary data.E) None of the above.|Ans:B|Easy|LO: 4| Pg. 180|Definitional|123. The big advantage of qualitative research in marketing is:A) ease of interpretation.B) it provides a good basis for statistical analysis.C) the in-depth responses it provides.D) the analysis can be handled on a personal computer.E) None of the above.|Ans:C|Medium|LO: 4| Pg. 180|Comprehension|124. An interview with 6 to 10 people in an informal group setting is called a(an):A) secondary interview.B) focus group interview.C) observation interview.D) quantitative research interview.E) informal investigation.|Ans:B|Easy|LO: 4|Pg. 181|Definitional|125. With focus group interviews,A) consumers talk as a group for about 10 minutes, and then meet individually with aninterviewer.B) it is typical for the researcher to develop quantitative summaries of the results.C) marketing managers can estimate the size of the market for a new product.D) the objective is to get the group to interact, so that many ideas are generated.
E) researchers try to select a large sample so they can extend the results to the wholepopulation.|Ans:D|Easy|LO: 4| Pg. 181|Comprehension|126. A consumer products manufacturer wants consumer reaction to its existing products.Interaction is considered important to stimulate thinking. The firm should use:A) the observation method.

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Test, Household income in the United States

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