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Focused on creating an employer brand which involves

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focused on creating an employer brand, which involves a more proactive approach to salariesand career opportunities as well as improved benefits and more flexible and incentivizing waysto reward success.
10Frederick, H. (January,2003). One More Time: How Do You Motivate Employees?Retrieved fromhttps://hbr.org/2003/01/one-more-time-how-do-you-motivate-employees.In this article, the author has gone past the usual discussions and has come up with a differentmotivation idea of KITA. He puts light on his customized idea of KITA and has differentiated thesame in positive and negative KITA and elaborates how KITA works. He comes up with aconclusion that Positive KITA is the one that is widely accepted as a source of motivation but hedoes not come on back end for the negative KITA which he believes works and has listed someexamples from real life scenarios. Further, he states the ideas under positive KITA such as Jobparticipation, Human relations training, two-way communication, etc. as they help in motivationof employees positively. Frederick Herzberg has also discussed the concept of Eternal Trianglewhich he considers a major aspect of motivation among employees.Randall, J; Novotney, S. &Larsson’s. (2006) Is it Really all about the Money? MotivatingEmployees in the 21st Century. Journal of Undergraduate Research at Minnesota StateUniversity,MankatoVolume6,Article18,2006,?article=1125&context=jur.The Article here discusses about various questions that need to be addressed for understandingthe motivation concepts. Discussing the type of motivation: Internal or external, the articles liststhat there is always one type that dominates and not all the employees have internalmotivation. Secondly, Goals do play an important role in motivation as a tool for managementfor overall productivity of organization. Further, it is also listed that the motivator himself needsto be motivated before motivating others. “To achieve this balance, financial and symbolicrewards that emphasize both individual achievement and teamwork must be utilized.” (McShane& Von Glinow, 2005). Next, answering the question on a key aspect of whether technologyaffects motivation, the article reads the technology has two impacts: motivation impact astechnology helps and low morale impact as it may be considered as a replacement. Further, thepractical implications of motivational theories are also discussed which is yet another importantfactor. Last but not the least is the fact Money should not be the only motivation for the
11employees and it depends on person to person what motivates one the most. Overall, the articlebasically talks of the motivation factors practically by providing answers to the most likely askedquestions.

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Term
Winter
Professor
Paul Gillespie
Tags
The Land, Kellogg Company, Science of Improving Motivation

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