Company abc implements its marketing strategy through

9. Company ABC implements its marketing strategy
through a well-defined and complete marketing mix. What
elements does Company ABC address in its marketing
mix?
hHow the Company ABC matches its business activities
to market conditions. This analysis of the firm’s marketing
10. Explain why a supermarket owner might consider
customer lifetime value when a disgruntled customer
leaves the store dissatisfied.
Questions from Chapter 2
1. Define strategic planning. Discuss the steps involved.

2. What does the term "value-delivery network" mean?
Explain.
3. Define marketing strategy. Discuss the steps in
formulating marketing strategy.
4. Define marketing planning. Briefly outline the major
steps in a marketing plan.