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9. Company ABC implements its marketing strategythrough a well-defined and complete marketing mix. Whatelements does Company ABC address in its marketingmix?hHow the Company ABC matches its business activitiesto market conditions. This analysis of the firm’s marketing10. Explain why a supermarket owner might considercustomer lifetime value when a disgruntled customerleaves the store dissatisfied.Questions from Chapter 21. Define strategic planning. Discuss the steps involved.
2. What does the term "value-delivery network" mean?Explain.3. Define marketing strategy. Discuss the steps informulating marketing strategy.4. Define marketing planning. Briefly outline the majorsteps in a marketing plan.