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Yummy Fast-Food Company Limited seeks to create a solution to this problem. The company saw the need to reduce this problem by developing a type of fast food that promotes healthy living among its consumers. Its products will incorporate various nutrients like carbohydrates, proteins, and vitamins at a considerable proportion to reduce the number of effects that come from consuming processed food. The company’s target market is the young population. Yummy Fast Foods will also target the elderly and people with lifestyle diseases such as diabetes that seldom take fast foods due to their harmful content by offering highly nutritious fast foods. The main threat to the business is competition from already established fast-food companies. The survival of the business will depend largely on its ability to withstand competition.ExecutionThe company will manufacture and process products such as pastries, soft drinks, fries, and sausages. The pastries include cookies, muffins, cupcakes, and doughnuts baked with less
Draft Business Plan 4added sugars and fortified with minerals, vitamins, and essential oils. Apart from wheat flour, thecompany also proposes to present a diverse range of pastries made from organic flour such as cricket flour made from crushed crickets or grasshoppers. The organic raw materials and less added sugars will also serve delicious yet healthy pastries to people with terminal diseases such as diabetes and hypertension (Stein, 2017). Healthy people will also consume these products without the fear of compromising their health. Yummy will make soft drinks purely from fresh fruits compared to the existing juices made from unhealthy chemicals. The pricing strategies applied will mainly depend on the costs of production and prevailing market conditions. The company intends to offer healthy food at affordable prices. The company is likely to face significant competition from several existing firms that offer different fast-food commodities. The firm has developed particular strategies that will help it overcome stiff competition. The company will use promotional channels such as social media, exciting offers, shows, and exhibitions to gain a competitive advantage. A company website will be necessary to maintain the company's online presence through online marketing. Orders, purchases, customer feedback, and deliveries will also take place on the website (Shahid & Nabi Khan, 2016). The entity plans to reach the older population and those with underlying health issues through adverts on healthy awareness television shows, websites, and billboards. The company intends to increase its sales through promotional offers, affordable prices, and excellentcustomer experience. Frequent surveys and customer follow up will be done to ascertain customer satisfaction, new needs, and areas of concern for the customers.