Being able to conduct almost all operations electronically without the

Being able to conduct almost all operations

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 227
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Being able to conduct almost all operations electronically, without the warehousing and order fulfillment problems of their brick-and-mortar dot-com cousins. AACSB: 3 LL: 2 Learning Objective: 13-04 Describe what price elasticity of demand means to a manager facing a pricing decision 13-184
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Chapter 13 - Building the Price Foundation 195.(p. 335)While hundreds of dot-coms failed, many travel dot-coms still seem to be thriving. One reason for their success may be attributed to A. during good economic times people travel for fun and during bad economic times people travel to escape reality even if they can't afford it.B. the travel industry overcame consumer skepticism almost a decade ago when timeshares became more reliable, thus reducing consumer inhibitions about purchasing travel products online.C. there were only a limited number of clever names associated with air travel so it was first come first serve for domain names. With fewer competitors, travel dot-coms have been able to survive and thrive.D. they were able access to airline and hotel customer databases before Internet privacy laws were enacted.E.reaching key customer segments that would actually pay higher prices for hotel rooms or airline tickets. There are several reasons attributed to travel dot-com success: 1) Reaching key customer segments that will actually pay higher prices for hotel rooms or airline tickets. 2) Finding customer segments (students, senior citizens) whose last-minute or last week flexibility enables them to reserve hotel rooms or airline seats that would otherwise go unsold. and 3) Being able to conduct almost all operations electronically, without the warehousing and order fulfillment problems of their brick-and-mortar dot-com cousins. AACSB: 3 LL: 2 Learning Objective: 13-04 Describe what price elasticity of demand means to a manager facing a pricing decision 13-185
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Chapter 13 - Building the Price Foundation 196.(p. 335)While hundreds of dot-coms failed, many travel dot-coms still seem to be thriving. One reason for their success may be attributed to There are several reasons attributed to travel dot-com success: 1) Reaching key customer segments that will actually pay higher prices for hotel rooms or airline tickets. 2) Finding customer segments (students, senior citizens) whose last-minute or last week flexibility enables them to reserve hotel rooms or airline seats that would otherwise go unsold. and 3)
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