While tablet adoption has largely been with consumers, uses for this devicein certain verticals such as education, retail, healthcare, corporates & aviation industries prove there is a largepotential for those verticals. Why do a report on the Tablet Market for India? Tablets have the potential to grow exponentially if key players inthe Indian market can play to the right market forces. However, India is a complex market made more challengingwith a lack of structured, actionable data (the insights and analysis needed for business leaders). Hence this report.What to expect from this report? This report will not only look at global trends, applications and use cases fortablets but also the current state of Indian market, challenges and the outlook for the Indian tablet market. Thisreport will highlight the potential and opportunity in India which should serve as a strategic tool for category players.The authors have reached out and interviewed business heads, product, marketing and sales managers, distributorsand retailers of leading global and local tablet OEMs and also some neutral parties such as technology journalists,bloggers and reviewers. The authors wish to thank all the individuals who provided input for this report.Who is Convergence Catalyst & how are they qualified? Convergence Catalyst is a young and nimble TelecomResearch and Advisory firm focusing on the Indian market. Convergence Catalyst (CC) principals bring decades ofrelevant Telecom experience in the Indian Telecom Industry. Having been Technocrats, Product Marketeers, Analystsand Business Consultants, they bring a keen insights into the Indian market dynamics. These insights will reﬂect onthis report to help industry players base their strategic, operational decisions on the emerging Tablet Market. 3. Contents Overview of Global Tablets Market Key Players in The Value Chain Potential Applications and Use Cases of Tablets for Consumers Status of Current Tablet Market in India Potential Scenarios That Could Drive Tablets Adoption in India Factors Contributing to Tablet Consumer Value Proposition in India Challenges For Growth of Tablets in India Forecasts for Tablets Sales in India Something to Think About… Convergence Catalyst Credentials 3 4. Tablets have become popular consumer devices with the launch ofApple iPad in Q1 2010, followed by a number of models by other OEMs1 Timelines of Key Tablets Launched Globally Samsung Motorola HP Slate Blackberry Apple iPad 5
Galaxy Tab Xoom on Web OS Playbook Apr ‘10 Sep ‘10 Jan ‘11 Feb‘11 Apr‘11• Although tablets as portable, basic connectivity and computing devices have existed for many years, launch of Apple iPad heralded a new device segment• iPad launch was followed by a number of tablet launches such as Samsung Galaxy Tab and Motorola Xoom on Android, HP’s slate on WebOS and Blackberry’s Playbook on the QNX platform• Although HP has recently announced the cancellation of Slate and WebOS development, the company is rethinking its
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- Fall '13
- App Store, Tablet PC, Tablets Market Key, Global Tablets Market