To use the website in terms of promotional activities

To use the website in terms of promotional activities, ensure it’s clean and easy
to navigate the site with minimum Flash included and you will be on the right
path. It can also allow you to:
f list testimonials of events or other promotional activities.
f list current and previous press releases of products and services.
f detail special awards or staff achievements.
f create message boards, blogs and news groups to promote promotional
activities.
f promotional activities such as free offers, coupons or links to other company
activity.
f release price lists or important promotional offer information
Online Promotional Tools your website can provide include feedback forms,
daily give-away/coupons/contests, surveys, online chat and sponsorships.

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WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3
Activity 1.1
1. DETAIL the organisational requirements that would likely guide you to
using any or all of the promotional activities discussed. Use at least THREE
examples of promotional activities.
Examples of organisational requirements (use your own or these examples)
f Access and equity principles and
practices
f Confidentiality and security
requirements
f Defined resource parameters
f Ethical standards
f Filing and documentation storage
processes
f Goals, objectives, plans, systems
and processes
f Legal and organisational policies,
guidelines and requirements
f WHS policies, procedures and
programs
f Payment and delivery options
f Pricing and discount policies
f Quality and continuous
improvement processes and
standards
f Quality assurance and/or
procedures manuals
f Replacement and refund policy
and procedures
f who is responsible for products
or services
Organisational requirement
(provide detail, not just headings)
Suggested promotional mix
Select from
f Advertisements
f Client functions
f Employee functions
f Media announcements
f Product launches
f Web pages
1

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WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3
2
3
Notes:

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WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3
Activity 1.2
1. From the information you have completed in 1.1 , select ONE (1)
PROMOTIONAL ACTIVITY and complete the schedule of promotional activities
in accordance with the organisational MARKETING requirements you have
also listed.
My Promotional Selection
Schedule Of Promotional Activity
Purpose and
Objective
Intended
Results/Outcome
Method

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WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3
Key Message
Follow-up
method
Notes:

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WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3
1.2 – Plan and schedule promotional activities according to the
marketing needs of the organisation
1.3 – Determine overall promotional objectives in consultation