To use the website in terms of promotional activities ensure its clean and easy

To use the website in terms of promotional activities

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To use the website in terms of promotional activities, ensure it’s clean and easy to navigate the site with minimum Flash included and you will be on the right path. It can also allow you to: flist testimonials of events or other promotional activities.flist current and previous press releases of products and services.fdetail special awards or staff achievements.fcreate message boards, blogs and news groups to promote promotional activities.fpromotional activities such as free offers, coupons or links to other company activity.frelease price lists or important promotional offer information Online Promotional Tools your website can provide include feedback forms, daily give-away/coupons/contests, surveys, online chat and sponsorships.
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9 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3 Activity 1.1 1. DETAIL the organisational requirements that would likely guide you to using any or all of the promotional activities discussed. Use at least THREE examples of promotional activities. Examples of organisational requirements (use your own or these examples) f Access and equity principles and practices f Confidentiality and security requirements f Defined resource parameters f Ethical standards f Filing and documentation storage processes f Goals, objectives, plans, systems and processes f Legal and organisational policies, guidelines and requirements f WHS policies, procedures and programs f Payment and delivery options f Pricing and discount policies f Quality and continuous improvement processes and standards f Quality assurance and/or procedures manuals f Replacement and refund policy and procedures f who is responsible for products or services Organisational requirement (provide detail, not just headings) Suggested promotional mix Select from f Advertisements f Client functions f Employee functions f Media announcements f Product launches f Web pages 1
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10 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3 2 3 Notes:
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11 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3 Activity 1.2 1. From the information you have completed in 1.1 , select ONE (1) PROMOTIONAL ACTIVITY and complete the schedule of promotional activities in accordance with the organisational MARKETING requirements you have also listed. My Promotional Selection Schedule Of Promotional Activity Purpose and Objective Intended Results/Outcome Method
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12 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3 Key Message Follow-up method Notes:
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13 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.3 1.2 – Plan and schedule promotional activities according to the marketing needs of the organisation 1.3 – Determine overall promotional objectives in consultation
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