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The findings from this study ties in with the study by Dau (2015) which showed that the majority of the respondents use almost all popular social media accounts and he identified Facebook as having largest number of users, this study confirmed Facebook as the most popular and most use social media accounts. The findings also show that Facebook is the most regularly used social media accounts although almost all the respondents had alternatives. This finding is an agreement with the postulations of the Uses and Gratification theory which explains that there is a motive behind audiences’ choice and use of media. According to the theory, media consumers are at liberty to choose from a variety of channels, specifically one that fully meets their needs although they have many alternatives and social media certainly offers a wide range of platforms for the audience to choose from. Findings also confirm assertions by the Media Systems Dependency Theory which posits that the more a medium fulfils the needs of a user the more dependent he/she is on that media therefore programming students use Facebook more regularly than any other social media accounts because it satisfies their reason for using social media more. Each of these social media accounts has its strength and specialized functions, hence the selection of one platform is an indication of what the audience want to use the medium for, which confirms assertions by the theorists of the Uses and Gratification theory that users look for a media source that satisfies their needs although they may have alternative choices. This means the users turns to the particular social media accounts that meets their expectations which in this case is Facebook. The extent to which the social media account is able to deliver and meet the expectation of the user determines the 45
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degree of dependency on that social media accounts. Finding also show that all the reasons for which respondents choose to join and use social media can be satisfied by Facebook which majority of respondents also chose as their most regularly social media accounts. This analysis ties in with the postulation of media systems dependency theory which states that the more the media will become important to him/her. The third objective sought to know how frequent does a programming student of ACLC Naga uses social media. The finding revealed that majority of programming students of ACLC Naga spend 4 and more hours on social media daily. This further confirms the existence of addiction to these sites among students as time they spent on social media has been identified as a dimension of addiction in the study by Al-Menayes (2015) with results of another study carried out by the University of Derby in the UK which shows that users who spend an average of 3.6 hours a day on social media are classified as addicted. Also, responses to one of the question asked in the IAT ( How often do you find yourself saying “just a few more minutes” online?) showed majority of
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  • Winter '08
  • Angelo Mauricio
  • Sociology, Social network service, Social network aggregation

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