This goal to be more sustainable can also be part of

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This goal to be more sustainable can also be part of Houzit’s marketingobjective and as a point of differentiation compared to Houzit’s competitors.b.outlines the current size, capabilities and resources of the organisation,including any notable strengths and weaknessesSome of thestrengthsthat the company possesses include:Houzit currently has 15 stores, all in the greater Brisbane area. The companyhas 15 to 20 full-time employees plus several casuals.Excellent staff who are highly skilled and knowledgeable about home wares
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Chapter 2 / Exercise 3
Contemporary Project Management
Kloppenborg
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BSBMKG609Assessment1Version: v17.0Page 6 of 29Developed by: Nortwest Pty LtdApproved by: AMIssued: August 2017Review: August 2018Excellent layout and environment in the stores - bright, functional andefficient for a commercial urban districtHigh customer loyalty among repeat customersA growing market in a high-growth areaIncreasing sales opportunities outside BrisbaneAssortment of offerings that exceed competitors’ offerings in quality, rangeand accessibility.Some of Houzit’sweaknessesinclude:A limited marketing budget to develop brand awareness due to the lack ofcritical mass and store coverThe struggle to fund the growing long-term repayment plans taken out bycustomers.c.Identifies any gaps between the objectives, and the current capabilities andresources.AreasCurrentObjectives1. Sales$15 million$20 million2. Loyalty Costumers10000150003. Establish brand recognitionin Brisbane1 in 10 persons recognize thebrand1 in 3 persons recognize thebrand4. Store numbers15100Store presenceGreater Brisbane areaNationwideReduce electricityHigh usage to runFocus on energy
Usage in storesBrightly lit stores & airconditioningConservationOpportunities1.Identify two marketing opportunities that meet the objectives and evaluate therisks and benefits of each opportunity.
BSBMKG609Assessment1Version: v17.0Page 7 of 29Developed by: Nortwest Pty LtdApproved by: AMIssued: August 2017Review: August 2018
BSBMKG609Assessment1Version: v17.0Page 8 of 29Developed by: Nortwest Pty LtdApproved by: AMIssued: August 2017Review: August 2018Another benefit of this self-financing business units and simplified managementstructure means that franchised networks can be expanded more quickly thancompany-run networks.

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Term
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Marketing, Houzit, Nortwest Pty Ltd
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Contemporary Project Management
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Chapter 2 / Exercise 3
Contemporary Project Management
Kloppenborg
Expert Verified

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