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68. Which of the following is NOT a general characteristic of IMC? A. Competitive-oriented communicationB. Unified communication for consistent message and imageC. Differentiated communication to multiple customer groupsD. Relationships fostering communication with existing customers69. Which of the following best describes a criticism of IMC? A. Differentiates 70. Kim Rossister, brand manager at GM, plans for a new communication campaign and
intends to consider all the potential ways of reaching her target audience and presentingher brand in a favourable manner. Kim believes this approach can help develop an efficient and effective communication campaign. This approach is best described as: 71. Which of the following statements about marketing and IMC plans is NOT necessarily true? A. The first step in the IMC planning process is to review the marketing planB. The c1 Key1. Marketing Magazine recognized this fast food chain as Marketer of the Year for 2012: A.McDonald's CanadaB. Tim HortonsC. StarbucksD. Thai ExpressAccessibility: Keyboard NavigationBelch - Chapter 01 #1Blooms: RememberDifficulty: EasyLearning Objective: 01-01 Describe the importance of marketing communications within the marketing mix. 2. McDonald's Canada was recognized as Marketing Magazine's Marketer of the Year for 2012 for this promotion: A. the launch of their new fruit smoothiesB. the launch of their McCafé brand of coffee and espresso-based beveragesC.their "OurFood. Your Questions" digital marketing communications programD. their "I'm Lovin' It" campaignAccessibility: Keyboard NavigationBelch - Chapter 01 #2 Blooms: Remember
Difficulty: ModerateLearning Objective: 01-01 Describe the importance of
marketing communications within the marketing mix.