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final version. (Note: you do not need to conduct the role play)Notes from meeting: Part C - Case study: Strategic planningYou are provided with the minutes of the board meeting, where the CEO spoke about the strategic objectives that will form part of the strategic plan.MacVille Board Meeting Minutes: July, 8 201X6:00pm Board Room, BrisbaneBoard members:Present: Alan Jones (Chair), Jenny Ng, Olga Hartwick (Secretary), John Brennen, James Laird, George Saldais.Absent: No one. Quorum present? Yes.19 | P a g e
Others present: CEO: Patricia Mees.Proceedings:Meeting called to order at 7.00 pm by Chair, Alan Jones, who explained that this was a special meeting of theBoard to hear the presentation of the strategic plan by the CEO Patricia Mees.(Last month's) meeting minutes were amended and approved.Overview of the strategic plan: Patricia Mees●Patricia Mees gave a presentation concerning the objectives that would form part of the strategicplan for the next five years.●Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia.This was a top priority that would involve the acceptance of Java Estates tender. This was animportant alliance and one that should be managed at the highest level. With the Sydneywarehouse now established, it was important to look for other warehouse opportunities in highvolume states. The other states could be managed with an agent’s network and by outsourcingthe maintenance. ●Objective 2 – To increase profit margins by 5% from our 2010 benchmark in the next five years.This should occur naturally, with increased sales allowing for better price negotiations withsuppliers and getting all departments to make optimum use of their staff.●Objective 3 – To establish the MacVille brand recognition in key markets in the next five years,mostly via new technologies but also co-branding with our strategic partner. This is also a highpriority if the successful rollout is to be achieved.●Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within thenext five years. Education programs and incentive rewards for innovations in this area should seethe organisation achieve its objectives. Meeting adjourned at 9.30 pm.Minutes submitted by Secretary, Olga Hartwick. 20 | P a g e
Assessment required: For the provided case study information, following on from your analysis of the organisation, and competitorsand allies in Part B, you need to:1.Formulate strategic objectives for the organisation (based on the Board minutes).Strategic Objectives:1 - Seek for more warehouse opportunities in high volume states to be managed for agent’s networkand by outsourcing the maintenance. 2 – Increasing sales naturally through better prices in negotiations with suppliers and getting alldepartments to make optimum use if their staff.3 – Inputting new technologies to establish the brand recognition in key markets and a co-brandingwith our strategic partner.