Chapter 13: Advertising, Promotion and Sales
For over 30 years, wildlife rescuers have used Dawn dishwashing liquid to gently
remove oil and help save wildlife affected by oil spills. The Wildlife Champions’
Facebook page let you chose your own unique way to help. How will you help and
what do you care about?
What type of adjustments must advertising agencies make as more companies want
“one sight, one sound, one sell” campaigns?