Will Burns (2017) states that in China, parents are usually worried about their children getting injured when practicing any sports (para. 2). The purpose of Nike designing these bandages and giving them for free is to make parents and also the children realize that “YES” practicing sport might be risky when it comes to get hurt, but now with the new Nike bandages athletes will be able to fix the problem quicker and they will be able to keep playing. Nike marketing strategy goes further as it uses comic scenes on the boxes of the bandages in order to make it attractive for the children. Nike’s way to promote its products is always faithful to its principles. Looking further to the message that Nike tries to transmit by promoting its products is always the same, “Just do it.”Nike encourages people to do not stop practicing sports because of the fear of laziness, it encourages people to just do it and Nike will help you on this step to do it and then it will also 2
NIKE CHANNELS ITS BRAND WITH NEW 'BADGE OF HONOR'help you in case there are negative consequences as it might be to get injured. Burns (2017)
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- Summer '19
- Marketing, Brand, nike channels