S in turmoil in world events boycotts of 1980 and

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relief for U.S. in turmoil in world events Boycotts of 1980 and 1984 Olympics Amateur ideal finally put to rest 1984 LA Olympics profitable (>$200 million) Peter Ueberroth (corporate sponsors, marketing) influenced future bids; thus, IOC imposed Western values in regulating the Olympic movement
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Drawing Fans to Baseball Structural changes (wild card, interleague) 1998 home run chase (Mark McGwire, Sammy Sosa), and Barry Bonds record Growth of Latin American players (cheaper) Before 1980, no MLB team worth $20 million, but in 1990s the New York Yankees valued at $900 million; by 2006, it was first pro sports team valued at $1 billion
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Globalization of NBA Emphasis of individualism within team sport Bird vs. Magic (white vs. black, friendly rivalry) David Stern’s business acumen
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Michael Jordan Jordan defined the 1990s artistry, telegenic, global, capitalist and marketing savvy (Air Jordan brand, Be Like Mike, Space Jam), eventual champ (3-peats), restless (gambling habits, father’s death, retirement for baseball)
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Intercollegiate Sport and the NCAA Amateur ideal being questioned, flouted, but now more media exposure Alumni rule-breaking (SMU “death penalty”) Coaches’ improper behavior Oklahoma, Georgia sue NCAA, 1985; conferences and individual schools now negotiated TV contracts Expansion of NCAA basketball tournament
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Women Shattering Frailty Myth Olympic Heroes Anita DeFrantz (rower then elected to IOC, 1986) Mary Lou Retton Florence Griffith-Joyner (beyond track: fashion, entertainment, philanthropy, children’s books) Jackie Joyner-Kersee (athlete of the century) Joan Benoit Bonnie Blair
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  • Fall '19
  • Michael Jordan, Team sport, Air Jordan, Sports terminology, 1984 Summer Olympics

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