Linked to politicsgovernments pursue free trade not

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Linked to politics—governments pursue free trade Not all countries became very open, but understood that trade/cooperation to b successful 5. Norms: Both politics and economics contributed to international norms of openness
Effects of Globalization Sociologists are very interested in globalization because it has great implications on social relations Markets: We’re able to buy goods from anywhere; we’re employed by foreign companies More stability/ predictable world. Not everywhere- Still regional conflicts Politics: Governments around the world are constrained by international agreements Culture: Transformation and hybridization Topic of Gosh’s article Reading week 3 Ghosh: Culture and Globalization RQ: How global affects cultural trend in that country Multiple Effects: Finds that globalization is shaping Indian culture in a great variety of ways - Finds technological change Creates a different experience when relating to other people. Observations: o More emphasis on media/virtual relationships o People have more personal autonomy o Effect on the Indian society as whole. Technology: TVs, cellphones, and computers available and affordable because of global markets Practices: People spending time watching TV, on internet, on phone instead of other activities Such practices also allow for additional cultural changes o Cell phone and internet allow for increasing personal autonomy from family Allows people to meet others on-line, contributes to growth in love marriages and eloping Technology , Norms , and Values Technology is also affecting norms and values 1. Love Marriages: Weakening norm of arranged marriages - Media romanticizing love marriages 2. Beauty: beauty standards changing! Growing embrace of Western clothing styles, cosmetics, thinness (and anorexia) Men: Muscular masculinity What is ugly, acceptable, pretty – all changing bcz of globalization (TV, interacting on the internet) 3. School Subjects: Valuation of English, computer science 4. Food: Non-Indian foods like pasta, pizza, burgers - More restaurants - Weakens norm of eating with family Eg. Global chains like McDonalds Globalization and Consumerism When people use these tech – more likely to adopt new norms and values He also says – clear relationship b/w tech and consumerism - Ghosh notes globalization is linked to growing consumerism
Access: Opening of markets facilitated access to products More and cheaper New technologies that replace other ones – iphone x – better than old models But in 2022- x will be absolute Once we get some new gadgets – in 1 year – we need to get a replacement. Norms and Values: Influence of media placed greater value on material products Bombarded by commercials Self-Reinforcing: Technological expansion promotes consumerism, consumerism promotes buying more and more new technological gadgets Whose Culture?

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