TrueFalse55. Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.TrueFalse56. Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.TrueFalse57. Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.TrueFalse58. Pay-per-call generates revenue each time a user clicks on a link to a retailer’s website.TrueFalse59. Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.TrueFalse60. Pay-per-conversion generates revenue each time a website visitor is converted to a customer.TrueFalse61. An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.TrueFalse62. A webinar is a form of web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.TrueFalse63. Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.TrueFalse64. Real-time communication occurs when a system updates information at the same rate it receives it.TrueFalse65. Instant messaging (IMing) is a service that enables instant or real-time communication between people.TrueFalse66. Instant messaging converts an audio broadcast to a digital music player.TrueFalse67. A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.TrueFalse68. Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.TrueFalse
69. The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.TrueFalse70. The Internet marketplace is free of most forms of traditional sales tax.TrueFalse71. Source code is software made available free for any third party to review and modify.TrueFalse72. Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.TrueFalse73. An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.
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