Traffic is limited to your usual customers the people

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traffic is limited to your usual customers. The people familiar with your brand are likelysearching for the same keywords you already rank for. Without utilizing social media as partof your marketing strategy, you’ll have much more difficulty reaching anyone outside of your
loyal customer circle. Every social media profile you add to your marketing mix is a gatewayto your website, and every piece of content you post is another opportunity to acquire a newcustomer. Social media is a melting pot of different types of people with varying backgroundsand behaviours. With different people come different needs and different ways of thinking.Syndicating your content on as many platforms as possible allows these individuals toorganically reach your business. For instance, perhaps someone in an older demographic ofconsumers will search for your website using a particular keyword on Facebook, but amillennial could begin their search by using a different social media platform entirely,because they search for products totally differently. By marketing on social media, you caneffectively open your business to a wider variety of versatile consumers all over the world.Improve brand loyalty, one of the main goals of almost all businesses is developing aloyal customer base. Considering that customer satisfaction and brand loyalty typically gohand in hand, it is important to regularly engage with consumers and begin developing a bondwith them. Social media is not just limited to introducing your brand’s products andpromotional campaigns. Customers see these platforms as a service channel where they cancommunicate directly with the business. The millennial generation is known for being themost brand loyal customers of all. Born between the early 1980’s and the early 2000’s,millennials are the largest generation in US history -– and will soon completely consume themarket. Studies show that this segment of customers is 62% more loyal to brands that directlyengage with them on social media. Since these technology natives require communicationwith their brands, businesses must implement social media marketing to get the attention oftheir most influential consumers.More brand authority, Customer satisfaction and brand loyalty both play a part inmaking your business more authoritative, but it all comes down to communication. Whenconsumers see your company posting on social media, especially replying to customers andposting original content, it makes you appear more credible. Regularly interacting withcustomers demonstrates that your business cares about customer satisfaction and is availableto answer any questions that they might have. Satisfied customers are eager to spread theword about a great product or service and they usually turn to social media to express theiropinion. Having customers mention your business on social media will advertise yourbusiness and show new visitors your value and brand authority. Once you obtain a few

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Term
Fall
Professor
N/A
Tags
Business, Marketing,

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