Ads have taken their naked models and created

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ads have taken their naked models and created intimate scenes with them, beauty has become perverted. We strive to transform ourselves into these models because in our minds the models are flawless and sexually pleased, so if we are beautiful we can experience these sexual scenarios as well. Sex becoming a commonality in the media is not the only discomfort we encounter, but also the objectification of the body, more recently the male body. Females have been subjected to the eye-pleasuring limelight for many years and this has become expected from the media. More recently, however, males have entered the scene for marketing products in a sexy, intimate fashion, degrading the men in the images to admirable objects. When comparing the images on the left (the Statue of David and the Abercrombie & Fitch model) you would think that the Statue of David was more 3
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revealing. Even though this is true, the physical statue is less of an object than the male model. The Statue of David is considered a classic piece of art despite his naked, perfectly sculpted body because during that time the male figure was unclothed to be appreciated. The model, on the other hand, does not even have a head included in the image, making the body the concentration of the photo that barely shows the clothes that Abercrombie & Fitch is supposed to be campaigning for. It is the missing face to this body that objectifies this man and disconnects identity and meaning from the ad. But this unknown male is beautiful right? Because beauty is in the eye of the beholder and since we, the general public, have become bombarded with ads like this , it is perfection that we behold and define as beautiful. So, who cares if this model has a face, a name, a personality? However, sometimes selling the product comes with more than just a monetary price. Men see these ads and want to transform themselves into these models by increasing their time at the gym, eating less, and tanning. According to recent statistics, the amount of males with eating disorders has risen in the last ten years due to pressures from the media. For example, the hit reality television show “Jersey Shore” characterizes young men as tan and muscular with the actors constantly going to the tanning salon and the gym. The characters on this show are repeatedly
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