technology, features, customer service, and other dimensions in the foreign markets. According
to Wal-Mart website, Wal-Mart is extremely low cost retailer which tries to offer customers
products at the lowest possible rates, and planned to take this low cost strategy in the global
markets.
Strategy Wal-Mart is currently have grown and started in the international market stores
among the top five global retailers. The company Wal-Mart five largest retailers outside of the
U.S. is Japan, India, Russia, North America and China. Wal-Mart international market has
achieved over $100 billion net sales, and it has been continuing to grow faster across the world.
The company strategy to enter international markets is to focus itself on the establishment of
large discount stores within small rural towns during the years of their operation. Wal-Mart
strategy is particularly diverse from their competitors like Kmart, and builds stores in town with
big populations count. Wal-Mart market strategy to enter China Market, they should ensure to
provide low prices, which guarantees the corporate goals. Wal-Mart also uses traditional
discount retailers to meet the advertising sales in the international market. According to Daily
Finance, Wal-Mart goals and objectives is to continue to grow in China markets, and expand its
shares in the global retail markets. The CEO of Wal-Mart is continuing to push for global
sustainability milestone, where Wal-Mart can strive to be successful outside of the United
States. Wal-Mart main goal when entering a foreign country is to be able to save consumers
money and live better by providing highest quality products at the lowest prices. Wal-Mart
objectives in global markets are to expand multi-channel initiatives, experiment, pilot, and
deploy (Walmartstores).
Wal-Mart competitive analysis breaks down from the company strengths, weaknesses,
opportunities, and threats. Wal-Mart strengths are they provide goods to the public at the
lowest prices. Wal-Mart is also able to achieve large buying power to negotiate deals with
manufactures and source many of their products from low-cost countries. Wal-Mart
weaknesses is that is they are a broad company that offers range numbers of products that
encompasses everything from produce to pharmacies products. Wal-Mart being broadly
focused, it’s sometimes difficult for the company to export to particular areas. Wal-Mart
opportunities are they have huge in many markets, and also several large markets which have
not been entered. For example, potential markets would be Europe and regions in Asia. Wal-
Mart threats are they manage to dominate the discount department store industry.
In the expansion opportunities for Wal-Mart selects a foreign market; Wal-Mart uses comparison
of the market size, market growth, market concentration, and country risk. When Wal-Mart selects a
country or countries to enter like China, they determine the appropriate mode of entry. Wal-Mart
entering China market, they tend to focus on acquiring an existing player, build an alliance with an
existing player or start new operations, either alone or in partnership with another player. For Wal-Mart
entering China market, there would logical reasons to go through an acquisition. First, China is a mature
