Which stage in the product life cycle is usually the longest A introduction B

Which stage in the product life cycle is usually the

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52) Which stage in the product life cycle is usually the longest? A) introductionB) developmentC) growthD) maturityE) declineAnswer: DDifficulty: ModerateLO: 9.2: Understand how firms manage products throughout the product life cycle53) In which stage of the product life cycle would a firm most likely use price reductions and reminder advertising to encourage customers to replace worn-out items?
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54) A manufacturer of a product in the decline stage of its product life cycle would be LEAST likely to do which of the following? 55) A manufacturer with a product in the decline stage of the product life cycle would most likely decide to ________ if there is reason to believe that there will be a small but continuing demand for the product. 56) ________ is the product life cycle period when sales fall off and profits drop. A) MaturityB) DeclineC) DevelopmentD) DivestmentE) LevelingAnswer: BDifficulty: EasyLO: 9.2: Understand how firms manage products throughout the product life cycle57) Kitchen dishcloths are often difficult to rinse clean and typically dry slowly. A company developed a disposable kitchen cloth that rinses easily and dries quickly. Because this is a new product to the market, it can be said to be in the ________ stage of its product life cycle.
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  • Summer '17
  • Prof Farshad Salman

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