reviews, i ideas, i and i other i generated i content. i This i step i will i be i mainly i exploring i possibilities i and i not i measuring i the i known i objectives. 3.3 i Establishing i a i Talent i Pool Considering i the i critical i role i of i Human i resource i in i coming i up i with i Big i Data i strategy, i we i will i embark i on i getting i specialists i who i will i be i able i to i assist i in i the i whole i process i right i from i data i collection i to i analysis i and i presentation i of i the i results. i The i pool i will i have i several i categories i (McAfee i et i al, i 2012, i p.61): i there i must i be i statisticians i who i will i bring i sense i to i the i raw i data, i business i analysts i who i will i be i in i charge i of i communication i towards i the i decision i makers i and i lastly i key i decision i makers i to i lead i the i whole i team. i Without i proper i and i organized i teams, i the i efforts i geared i towards i implementation i of i this i technology i will i revolve i around i jargons i that i will i not i be i clear i to i either i of i the i teams. 4.0 i Information i and i sources The i research i will i utilize i different i sources i of i information i in i order i to i realize i its i main i objectives i and i goals. i Below i are i some i of i the i sources i it i will i utilize. 4.1 i Customer i sentiments i from i Social i media
8 McDonald's i has i its i own i pages i in i all i the i available i social i media i platforms i like i Facebook, i Twitter, i Instagram, i and i Telegram. i Under i these i platforms, i people i have i been i granted i the i permission i of i commenting i and i leaving i their i own i opinions i as i well i as i reviews i of i the i company i products. i This i platform i will, i therefore, i act i as i a i major i source i of i information i because i of i the i diversity i of i ideas i from i one i person i to i another. i It i is i a i data i which i can i be i considered i reliable i because i no i person i is i influenced i by i the i others i to i comment i on i the i products i but i gives i out i his i or i her i genuine i views. 4.2 i McDonalds i company i databases In i order i to i know i the i company i progress i for i future i prediction i purposes, i all i the i stored i data i concerning i both i consumer i and i staff i changes i must i be i consulted. i The i information i will i be i extracted i right i from i the i launch i of i the i company i to i where i it i stands i today. i This i kind i of i information i will i help i in i plotting i its i progress i in i order i to i understand i the i company i progress. i It i also i enables i the i analytical i team i to i link i some i of i the i challenges i which i are i currently i eating i into i the i company i progress.
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