Ø Mimes initially 40 then 400 Ø Dramatic success in terms of visibilization but

Ø mimes initially 40 then 400 ø dramatic success in

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Ø Mimes : initially 40, then 400! Ø Dramatic success in terms of visibilization , but replication questionable . Ø Further strengthened anticipations of disapproval , promoted public deliberation—it wasn’t just a show . Example 2: traffic behavior GM:Social 73 74 Ley zanahoria (“carrot law”), 1995 : restricted alcohol expenditure up to 1:00 am. Later (2001) extended to 3:00 am. Ø Not only causally effective, but highly controversial – led to visible public discussion, and thus to coordination of beliefs and attitudes (especially among relevant group of norm violators, but also among the public, widely conceived). Example 2: traffic behavior GM:Legal 75 21.3 24.4 23.3 24.1 24.3 22.3 15.6 15.1 14.2 13 12 11 9 10 8 7 8 8 7 7 8 7 11.6 12.7 15 18.3 20.3 18.8 18.8 18.4 16.7 15 15 14 13 12 13 13 13 13 13 11 11 11 0 5 10 15 20 25 30 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 20 12 Traffic-related deaths in Bogotá and Colombia 1991 - 2012 (rate per 100 000 inhabitants) Bogotá Colombia 1995–2003: 63% fall stabilization? Source : Instituto Nacional de Medicina Legal y Ciencias Forenses (INML) DANE Population Projections 76
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10/21/19 20 Corpovisionarios: Harmonization of Norms by GM Integrated Approach Moral – Media campaign – traffic laws are for safety and life, Black Stars to mark deaths Social – Traffic Mimes and Sanctions Cards Legal – Change Bar-Closing and Drunk-Driving Laws, justified by moral and social appeals Increase traffic law compliance, tax law compliance, voluntary reduction of water usage, reduce public violence and disorder… Building Stronger Social Norm of General Legal Obedience 77
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