Marketing – C212 Assessment.docx

Second service is a new home streaming option that

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second service is a new home streaming option that will allow customers to watch the movies being present in their theaters right from the comfort of their own home for a premium price. Cinema memberships involve allowing customers to pay once a month for unlimited movie watching. There will be some regulations such as they must be at the theater to reserve their ticket and seat and they are not able to use them for opening weekend movies. There is no contract, all they must do is sign up online or at the theater and then we will issue them a digital card that can be used to redeem tickets from their devices. For some circumstances we can also print cards and let them use physical membership ID’s. Home Streaming option will revolutionize the way theaters connect with different customers. This tool will be very strict in letting people only sign up to watch movies that
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are actively being screened at the same time as the theater. We have developed an app that can be downloaded on Smart Tv’s and other devices so that they can login and purchase a “Home Streaming Ticket”. This will only be offered online but we have the technology built to have it globalized by next month, meaning it will be available at every theater in the United States and Canada. 1A.
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  • Fall '16

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