123abigail wants to sell a local advertising calendar

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123.Abigail wants to sell a local advertising calendar. She knows there are 2000 households in her community, and estimates 30 percent will buy a calendar. The printing company will charge a $400 setup fee and calendars will cost $4.00 each to print. What price will she need to charge to cover all costs and make a $2,000 total profit? Show your calculations. 124.Segment profitability asked marketers to consider segment size, segment adoption percentage, purchase behavior, profit margin percentage, and fixed costs. Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.
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125.Ronaldo is developing an Internet auction-based business. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo now has to choose which target market to focus his efforts on. What factors should influence his decision? 126.Create a positioning strategy for your school's business program. How do you want potential students to view your program? 127.UPS, FedEx, DHL, and the United States Postal Service are four major competitors in the private package delivery market. Choose one of the four firms and describe its positioning efforts. 128.When developing a positioning strategy, marketers may choose to position their offerings against the offerings of competitors. If you were to do so, what would you expect your competitors to do?
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129.How do you create and use a perceptual map? What positioning criteria might toothpaste manufacturers use in creating a perceptual map? 130.In a perceptual map of two dimensions, how are these dimensions determined? 131.Segmentation, targeting, and positioning involve a number of processes, many decisions and many different options. With all that effort, why are marketers so concerned with STP? 132.For which types of products should marketers consider using an undifferentiated targeting strategy?
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133.NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of their race fans were female. What type of segmentation was used based on the survey results? 134.Create an example of geodemographic segmentation. 135.How have airline companies implemented loyalty segmentation? 136.Which of the segmentation attractiveness criteria is addressed when Magnolia Café asks the question, "Are there enough employees in the government center to justify targeting the center for lunch delivery service?" 137.Which of the segmentation attractiveness criteria is addressed when Magnolia Pizzeria asks the question, "Are private food service companies allowed to deliver pizzas on the military base?"
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138.Which of the segmentation attractiveness criteria is assumed by the statement, "Build it, and they will come"?
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  • Fall '12
  • Chris
  • Marketing, printing company

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