Strategy The business is to offer cheaper vacations to groups by using back to

Strategy the business is to offer cheaper vacations

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Strategy The business is to offer cheaper vacations to groups by using “back to back” concept. The key risks are the competition and there is no assets for the company to sell in case they loss. Other companies concentrate on a few destinations and there are a lot of different destinations with limited competition among operators in providing packages. There are new untouched destinations which the company can focus on too. They have the experience and the best salesmen to achieve their targets. There are unlimited groups available and TTG will focus on the prime groups who are known to be extremely responsive to group travel. The primary source of sales will be through direct sales. TTG will market its group tours to travel agents. It will comprise less than 10% of the sales in the 1st 2 years but will produce 25% of the sales volume. The projection is very conservative. The first year projection is less than 7,000 passengers while the 4 salesman that management offer positions currently move more than 18,000 passengers per year. TTG also allowed 6 months before the 1st flight to give the sales sufficient time to sell. Management There are 2 key departments in the group charter business. 1st is operation, Mr. Belkin will be responsible for the operation. He graduated from Harvard and had a good experience in small business consulting firm. He worked for GTA for a more than a year. With the
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  • Spring '10
  • ZABALA
  • Business, Sales, TTG, best salesmen

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