Ii suburbia consumer culture a american affluence

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II. Suburbia & Consumer Culture A. American Affluence: Both are the result of the American affluence and postwar economic boom. -- postwar economic boom: 3.6% world’s population but has around 50% of the world’s worth.. -- consumer economy: Increase in home ownership, made by the GI bill. Increase interest in appliances, cars, and durable goods. Rise of the suburbs. People must buy, cars. -- the baby boom: GIs getting back from war so they wanna get down. Born in the post war years as a result of horny soldiers. -- unequal distribution of wealth: Racism still prevents minorities from profiting from the boom. B. Conformity & the Rise of the Suburbs: even today, the houses lokk largely alike. -- planned communities: set standard for normalcy in the suburbs and you don’t deviate. Comfort with people just like you. -- homogenization of American culture: making of all the same. Suburbs are racially and economically the same. Homes look the same and the same with the families. All play banjos! -- urban decay: parts of the city are being let go. The convenience and allure of the suburbs make a migration from the cities. It leaves behind low class, minorities, so less taking care of. C. The Role of Women in the Fifties -- new cult of domesticity: refers to the idea that women were in charge of the home and there was a nobility in it. -- expectations of women: are the same to some degree, wives and mothers. Live vicariously through husbands and children, not their own dreams. After WWII they know what it is like to support them and now they are being returned to cult of domesticity. Tons of malice. Attempt to combat it. New view of domestic sphere, women as engineers of the
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household, portrayed as smart ones, keep the balance of the family, take care of the money. III. Cinema & The Arts: A. Film: targeting sex and violence. Gangster films. Cracked down on movies that shows a little too much skin. During the cold war period, strong reactions perceived as un-American. -- Popular film genres: The western, individuals wandering, forging for themselves. Reconstruction about the west, it’s not real, an era that never happens. Nostalgia! Leaving out all the stuff not so pleasant. Musicas,
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