IMDR Page 9 RETAILBANKING The objective is to provide its target market

Imdr page 9 retailbanking the objective is to provide

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IMDR Page 9
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RETAILBANKING - The objective is to provide its target market customers a full range of financial products and banking services, giving the customer a one- stop window for all banking requirements. The products are backed by world- class service and delivered to customers through the growing branch network, as well as through other delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking. TREASURY - With in this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the financial markets in India, corporate need more sophisticated risk management information, advice and product structures. These and fine pricing on various treasury products are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing their turns and market risk on this investment portfolio. M ANAGEMENT Mrs. Shyamala Gopinath has been appointed as the Chairman of the Bank with effect from 2 nd Jan 2015. Mrs Gopinath retired as the Deputy Governor of Reserve Bank of India in June 2011. She has 39 years experience with RBI and was in charge of Financial Markets, Banking & Foreign Exchange management. The Bank’s Managing Director, Mr Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank’s Board OF Directors comprises of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. TECHNOLOGY HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank’s branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). IMDR Page 10
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The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. In terms of core banking software, the Corporate Banking business is supported by Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are open, scalable and web-enabled. WORKING STYLE OF HDFC BANK Hdfc is a big retail hub. It is known for its products, offers and services under one roof. The products which HDFC offers are: account and deposit, cards, investment, loan, insurance, DEMAT, etc. The services which HDFC bank offer are net banking services, phone banking services, sms services The working style of HDFC bank earlier was more of physical task people has to travel a lot and stand in line to avail any service but now as because of technology digital revolution is upon us and touches every aspect of lives, including banking.
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  • Fall '17
  • Mahvish ali

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