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BSBMKG510 –Plan e-Marketing CommunicationsP a g e | 3 1.Complete the following table to explain the following e-marketing tools E-marketing tool Description (15-50 words each) Benefits (15-50 words each) Challenges eg costs and availability (15-50 words each) Organisational WebsiteSearch EnginesSocial Media SitesEmail
BSBMKG510 –Plan e-Marketing CommunicationsP a g e | 4 E-marketing tool Description (15-50 words each) Benefits (15-50 words each) Challenges e.g. costs and availability (15-50 words each) Banner exchanges Affiliated Marketing Directory listings Pop-up ads Mobile device applications (apps)
BSBMKG510 –Plan e-Marketing CommunicationsP a g e | 5 2.Complete the table below regarding the relevant legislation affecting marketing communications. Legislation affecting marketing communications Describe how these impact an organisation’s e-marketing communications (10-30 words each) SPAM Act 2003Privacy Act 1988 Fair Trading Laws
BSBMKG510 –Plan e-Marketing CommunicationsP a g e | 6 3.Explain the principles of marketing communications (20-30 words) 4.Explain the term ‘consumer behaviour’related to e-marketing (40-60 words) 5.Explain the opportunities of e-marketing (20-40 words)
BSBMKG510 –Plan e-Marketing CommunicationsP a g e | 7 Section B: Skills Performance Activity Objective: To provide you with an opportunity to demonstrate the required performance criteria, performance evidence and foundation skills for this unit. This activity will enable you to demonstrate the following elements and performance criteria: 1.1. Prepare electronic marketing strategy or plan 1.1In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values 1.2Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements 1.3Develop a value proposition for e-marketing strategy or plan 1.4Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan 1.5Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives 1.6Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies 1.7Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements 2.Prepare and evaluate website marketing strategy 2.1Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required 2.2Establish strategies for evaluation of website as a marketing tool 2.3Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required 2.4Evaluate website data recording, contacts and feedback mechanisms as part of