80) The primary objective of these members of the promotional process is to sell their time or space so companies can effectively reach their target audiences with their messages. 80) ______ A) Interactive agencies B) Media organizations C) Advertising agencies D) Advertisers 81) One of the major tools of direct marketing is ________ advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer. 81) ______ 82)
The objective behind the McDonald's “Our Food. Your Questions." campaign was: 82) ______ 83) The development of the basic message to be conveyed to the target audience is called: 83) ______ 84) ________ is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and executes a program of action to earn public understanding and acceptance. 84) ______ A) Public relations B) Publicity C) Corporate affairs D) Sales promotion 85) Consumer Reportsmagazine ran an article comparing various shampoos and rated Pert Plus as the best brand. This article was reported on in various newspapers and television news programs. This is an example of: 85) ______
86) Product, price, place and promotion are also known as: 86) ______ 87) Why does Samsung place advertising messages in media such as television, print, and outdoor to encourage consumers to interact with the brand online? 87) ______ 88) Sales promotions targeted to the ultimate users of a product such as sampling, coupons, contests, or sweepstakes are known as: 88) ______ A) direct marketing incentives B) consumer sales promotion C) trade sales promotion D) strategic promotions
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