Which of the following represents an example of a secondary data source A The

Which of the following represents an example of a

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9.Which of the following represents an example of a secondary data source? A.The formula for Coca-Cola.B.Population census data.C.The new models to be introduced by Samsung in the next one to threeyears.D. Experiments. 10.What test is suitable to answer the following question: “Do local students have higher attendance as compared to internationalstudents?” 2
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SECTION B (Short Answer) 1.Identify potential sources of error that might be associated with the followingsituations.(a)A university gymnasium and sports centre interested in new membersprints a questionnaire in the local newspaper. Readers return thequestionnaires by mail. (b)A shopping mall that wishes to evaluate its image places packets includinga questionnaire, cover letter, and stamped return envelope in the mallwhere customers can pick them up if they wish. (c)A survey of Facebook users ranks MacBooks as far superior to otherpersonal computers for business applications. (d)An insurance company obtains a 75 per cent response rate from a sampleof university students contacted by mobile phone in a study of attitudestowards health insurance. 2.Evaluate and comment on the following questions, taken from several questionnaires.(a)A university computer center survey on SPSS usage:How often do you use SPSS statistical software? Please check one. 3
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All the time (daily) Comments: The words used are ambiguous (frequently, etc). The options do not cover every answer possible Suggestion: Make questions clearer-> how many times do you use? Change options to: 1-5, 5-10, etc
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  • Final Exam, Answers , Past Exam, Sample Exam, Sample Paper, Exam Preparation, Systematic Sampling, market research manager, marketing research method, MKF2121, MKW2420

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