Has donated over two million pairs of glasses to

has donated over two million pairs of glasses to people and communities in need (CBS News,
2017). Additionally, there was an extremely small online eyewear market, with only one percent
of eyeglass purchases being made online. This can partially be attributed to a traditional sense of
purchasing glasses where the consumer wants to try on pairs before buying them and the lack of
innovation within the industry. Also, because of this lack of innovation, it presented an
opportunity for Warby Parker to make improvements and change how consumers buy glasses.
Lastly, since the industry is dominated by Luxottica, allowing the company to charge higher
prices, it has opened space for a low-cost alternative to cut the dominating player’s profits.
However, the factors of the Luxottica monopoly and a traditional market-scape, also
work against Warby Parker. With the market highly consolidated to Luxottica, Warby Parker will
have a difficult time establishing itself as a credible company and convincing consumers to
switch to a lesser-known brand. These high barriers of entry could have potentially made it much

WARBY PARKER CASE STUDY 3
more difficult for Warby Parker. Additionally, since consumers prefer to try glasses on before