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has donated over two million pairs of glasses to people and communities in need (CBS News, 2017). Additionally, there was an extremely small online eyewear market, with only one percent of eyeglass purchases being made online. This can partially be attributed to a traditional sense of purchasing glasses where the consumer wants to try on pairs before buying them and the lack of innovation within the industry. Also, because of this lack of innovation, it presented an opportunity for Warby Parker to make improvements and change how consumers buy glasses. Lastly, since the industry is dominated by Luxottica, allowing the company to charge higher prices, it has opened space for a low-cost alternative to cut the dominating player’s profits.However, the factors of the Luxottica monopoly and a traditional market-scape, also work against Warby Parker. With the market highly consolidated to Luxottica, Warby Parker willhave a difficult time establishing itself as a credible company and convincing consumers to switch to a lesser-known brand. These high barriers of entry could have potentially made it much
WARBY PARKER CASE STUDY3more difficult for Warby Parker. Additionally, since consumers prefer to try glasses on before
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Sunglasses, Domination, Warby Parker, WARBY PARKER CASE STUDY