Geodemographic segmentation can be particularly

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61. Geodemographic segmentation can be particularly useful for __________, because customers typically patronize stores close to their neighborhood. A. Internet marketers B. wholesalers C. retailers D. consumer goods manufacturers E. cable TV networks 62. Retail store chains often use __________ data to identify other locations with similar demographics and purchasing behavior where it might make sense to open additional stores.
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63. Marketers often create a special marketing mix for loyalty segments because these segments are: 64. When Ron complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued customer and to provide whatever service he requests. The branch management included Ron in its __________ segmentation. 65. Airlines were among the first retailers to embrace loyalty segmentation when they created: A. business- class seating. B. 30-day advance pricing. C. fuel surcharges. D. in-flight movies. E. frequent flyer programs.
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66. One of the reasons marketers use loyalty segmentation is: 67. While demographic and geographic segmentation of retail customers is relatively easy, these characteristics do not help marketers determine: 68. Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Kim then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.
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  • Fall '12
  • Chris
  • Marketing, printing company

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