Attitude is a insupportable in the 21 st century b

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attitude is: A. insupportable in the 21 st century. B. consistent with the views of other critics of corporate so C. typical of nearly all manufacturers. D. a reaction to regulatory directives of the U.S. governme E. unethical. Other critics of CSR agree with Elena, feeling that the first responsibility is to the shareholders and that CSR programs add little to the bottom line. But many companies disagree. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 03-05 Describe the ways in which corporate social responsibility programs help various stakeholders. Topic: Corporate Social Responsibility Essay Questions 96. (p. 62) Burt's Bees mission is an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During what phase of the strategic marketing planning process would this initiative be pursued?
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The initiative would need to be discussed during the implementation phase, which is when firms identify potential markets and discuss how to successfully deliver the four Ps. AACSB: Ethics Blooms: Apply Difficulty: 2 Medium Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 97. (p. 71-72) Identify how a company may use the Corporate Social Responsibility Framework and identify the different Inputs and Outputs when a corporation implements Corporate Social Responsibility. If a company decides to support the United Way, it must ensure that the consumers, company, and the programs the United Way support are important to the three stakeholders. Once the program is in place then the results of the CSR program can be evaluated to measure how well the program satisfied the three stakeholders. Inputs/outputs: Consumer, Company, Cause/Issue AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-05 Describe the ways in which corporate social responsibility programs help various stakeholders. Topic: Corporate Social Responsibility 98. (p. 71-72) The CEO of your firm, a distributor for a domestic beer manufacturer, has asked you to take on a special project. She has been hearing about a growing trend toward corporate social responsibility, but wonders if this is a reasonable investment for the firm. Outline the costs and benefits in general terms and draw your own conclusion for her consideration. A number of options could be considered, but the student should focus on inputs (consumers, the company, and the cause) as well as outputs. As a beer distributor the student can bring in issues associated with alcoholic consumption, with recycling and green marketing considerations and promotional activities. AACSB: Analytic Blooms: Evaluate Difficulty: 3 Hard Learning Objective: 03-05 Describe the ways in which corporate social responsibility programs help various stakeholders.
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