The nature of communication encoding putting thoughts

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The nature of communication Encoding : putting thoughts ideas or information into a symbolic form in such a way that is understandable by the receiver e.g Starbucks & Gap Message : Contains information or meaning that the source hopes to convey Verbal Non-verbal Oral Written Channel : Non-personal channel (mass media) Personal channel (Direct/face to face) WOM Buzz marketing
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Viral marketing Refers to the act of propagating marketing relevant message through the help of corporations and individual customers Seeding involves identifying and choosing the initial group of customers who’ll be used to start the diffusion / spreading of the message. Companies that uses viral marketing must develop a ‘seeding strategy’
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The nature of communication Receiver/decoding Transforming the senders message back into thought
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AIDA model Represents the stages a salesperson must take a customer through in the personal selling process. Most important stage in the selling process but it can also be the most difficult
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Hierarchy of effects model Shows the process of how advertising works
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