goods sold was the ley account identified in the financial statement which has increased at a considerable rate for the company reflecting the reducing the operating margin or the gross profit margin of the company. The rise in the sales expenses of the company could be directly attributed to the rising operational expenses, raw materials cost and other directs cost of the company. The efficiency of the company was however compared to be stable than other aspects of the company. The liquidity position of the company has been stable in the trend-period but the company is not having adequate liquidity as compared to the industry trend which may in turn affect the operations of the company (Ibn-Homaid and Tijani 2015).The performance of the company has been volatile throughout the trend period,but as analysed the financial performance of the company has been most inconsistent in theyear 2012-13. The year observed falling revenue for the company and substantial increase inthe sales expenses of the company which directly affected the profitability condition of the company. The company was having a high business risk in the trend period and the debt of the company at the same time has increased in the year 2012-13 that directly increased the financial risk associated with the company (Zeff van der, Wel and Camfferman 2016).The financial performance and position of the company is dependent on various factors and the changes in these factors will affect the operations of the company. The key factors that made a significant influence in the worsening and volatile financial statement was the rising cost of goods sold or the sales expenses of the company, the increase in the debt of the company. The industry trend in which the company is operating has shown a downward trend in terms of profitability or return on equity but the performance of the company when
assessed with the other competitors has been very volatile which shows that the management of the company might not be adapting proper strategies for maintaining a sustainable performance of the company (Edwards 2014). The revenue for the company
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