create a marketing and promotions plan which will estimate the costs of the

Create a marketing and promotions plan which will

This preview shows page 21 - 24 out of 30 pages.

create a marketing and promotions plan, which will estimate the costs of the services, and products that they need. This deals with the marketing channels that are associated with the product. One of the marketing channels associated with this product is billboards. Billboards in different areas will entice people to look for the new IFlash products. What Apple must do is research on the busiest traffic areas to determine where to put the billboards so that during traffic people can look at the new IFlash product. The next marketing channel is the radio. The radio is something that many Americans listen to while either driving to work or driving to run errands on a daily basis. Some people even drive for a living so the radio is something they listen to constantly. While potential consumers
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STRATEGY POSITIONING PAPER 22 are listening to their favorite radio stations, they will have the opportunity to listen to the promotions of the new IFlash product and its innovative product features. The next and most important marketing channel is television. According to surveys, most Americans watch TV more than they read, listen to the radio, or even go outside. This is when Apple puts up a commercial about the new IFlash product, talks about its innovative features, and shows people using the product. The last marketing channel is the Internet. The Internet is the latest marketing channel dealing with a technological aspect. Channels that will help promote many social media the product and when people start using, the product and give positive feedback then word of mouth advertising will come into play. After the budget is completed for marketing and operations, a cash flow estimate is necessary in creating a budget The methods you use will measure the success of your plan When deciding if your product is a success you may begin to wonder how to determine if your product is successful or not. There are many ways in determining the success of the company. Some of the ones that come to mind first are surveys, consumer rankings, and whether or not the customers are satisfied. When it comes to surveys, you want to make sure that you are asking questions that pertain to the product to gain a better understanding of the product and the way that customers are purchasing the products. The questions we at Apple would ask would be if the product performing to your satisfaction, is the product worth the money, would you recommend the product to a friend, how you heard about our product, and is there any improvements to our product that you would recommend. We would also have a spot for additional comments so that our customers are able to give the company input so that we can continue to offer the products that they want to purchase and use. On Apple website there would be a link that we could interact with our customers as well as a phone line so that they can voice
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STRATEGY POSITIONING PAPER 23 their opinions as well. We would also look to other websites to see how our product stacks up toward other similar items. This will be able to give us a rating so that we can see if we need to
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