Collaborators and alliance partners c competition d

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b. Collaborators and alliance partners c. Competition d. Market demand Question 4: List any five (5) criteria to consider in an internal marketing audit Market characteristics, growth and trends Products, prices Physical distribution channels Customers/consumers Industry practices
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Question 5: Answer the following: a. Write a brief note on organisational marketing plan. Answer in 100 – 150 words. b. What are the essential components of a marketing plan? Prepare a list of any seven (7). a) A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return. b) Essential components of a marketing plan market situation analysis action programs budgets sales forecasts strategies financial statements. corporate objectives SWOT Analysis Question 6: List and explain following elements of a marketing audit (20 – 50 words to each response). a. Marketing Environment Audit Marketing environment audit, which focuses on the factors that are outside the company, but are still closely associated with its marketing activities and operations. b. Marketing Strategy Audit Marketing strategy audit, which will revisit the company’s mission and vision, its marketing goals and objectives, and the marketing strategies that are formulated with a view to improve the company’s overall marketing. One of the main questions that must be answered after the audit is whether the current strategies adopted and being
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implemented by the company in its marketing are proper and appropriate, with respect to the resources of the company. c. Marketing Organisation Audit Marketing organization audits are a systematic study of the company’s organizational resources like manpower, structure, employee training and development, research and development facilities, motivation, communication and working relations. d. Marketing System Audit The marketing systems audit measures the company’s ability for collecting and analyzing data. It looks at the company’s ability to plan and control the marketing activities. It also studies the company’s marketing information system, planning and control system, etc Question 7: Explain in 1-2 sentences each, any five (5) research methodologies and data collection
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  • Fall '15
  • Marketing, Marketing Organization, marketing manager

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